Landing this campaign got the ball rolling for us and thankfully it was part of a universe we were very familiar with. Having worked on different aspects of Godzilla (2014), Kong (2017) and Godzilla: King of the Monsters (2019) ad campaigns, we were able to leverage that shared knowledge to propose a wide range of content for GvK. To help celebrate the epic showdown between the two titans, we created a suite of hard-hitting videos, cinemagraphs of memorable scenes and panoramic carousels that showed off the scale of this movie. We also saw an opportunity early on to create 3D models of both Kong & Godzilla for use throughout the campaign. Pieces like the “Anatomy of a Monster” :30 spots, “It All Comes Down to This” Carousel, and the vertical Motion Posters all used hi-res renders of our custom 3D models to help get the audience closer to the action. This ended up being our first ever award-winning campaign & serving as a stepping stone to bigger ideas.